Creation / Design / Illustration / Photoshoot Direction

prAna Spring 2016 Lookbook


Sunsets, swimsuits, suitcases, and surfboards. That was the name of the game for prAna’s Spring 2016 season. As a supplement to the more informative workbook that dealers are given at the beginning of each season, prAna created a more brand-based lookbook to showcase the season’s key initiatives, messages, and outfits. A creative cheat sheet, helping the dealers and reps hone in on the important information of the season.







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